Purple Carrot is a Massachusetts-based, and 100% plant-based

meal kit A meal kit is a subscription service–foodservice business model where a company sends customers pre-portioned and sometimes partially-prepared food ingredients and recipes to prepare homecooked meals. Services that send pre-cooked meals ...

company. Purple Carrot offers both prepared meals as well as meal kits to subscribers weekly. As stated from an article in

Cosmopolitan Cosmopolitan may refer to: Food and drink * Cosmopolitan (cocktail), also known as a "Cosmo" History * Rootless cosmopolitan, a Soviet derogatory epithet during Joseph Stalin's anti-Semitic campaign of 1949–1953 Hotels and resorts * Cosmopoli ...

, “each Purple Carrot meal kit results in 72% less carbon being released into the atmosphere as compared to the standard American meal.” Purple Carrot was acquired by the Japanese meal-kit service Oisix ra daichi Inc. in May 2019 for $12.8 million.

About

When founded in 2014, Purple Carrot was the first all plant-based

service in the United States, coining the slogan of the "New American Diet". Consumers can choose between two different packages. Either a three-night meal plan which serves two people ($68) or a two-night meal plan that serves four ($74). The meal prep times vary, depending on which meals are being cooked, but should fall within the 30-minute range. In May of 2022, Rishi Bhatia was appointed the new CEO of the company. Previously Bhatia was the Chief Technology Officer at Purple Carrot. Bhatia stated in an interview with ''Modern Retail'' “We want to continue to deliver unique flavors, but also increase our value proposition through convenience and flexibility, as cooking habits evolve."

References

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